THE PIVOT
Developing 360 communication campaign establishing Boomer as a general enjoyment GMFC brand (not just a gum brand), in a manner that leverages Boomer’s strong existing heritage (amongst Millennials), whilst positioning the brand to be relevant to and appeal to new younger audiences (GenZ)
OUR FILM
Our film opens up an exciting space where Boomer allows you to let your kidult out, so every moment becomes an occasion to have fun.
PRE-LAUNCH
People love the renowned cricketer and our film's protagonist - Jasprit Bumrah. Hence, to grab people's attention, we used Bumrah's bytes from the film in the pre-launch phase. This made people wonder and interested to know more at the same time.
POST-LAUNCH
To take the 'Har Pal Fun Kar' campaign forward, we changed the look and feel of the creatives and introduced a new visual route.
SUSTENANCE
To own up the space of 'fun' fully, we memefied our content in the sustenance phase.
